WEEI>On Demand>>Sam Kennedy, Red Sox COO

Sam Kennedy, Red Sox COO

Jan 17, 2013|

Kirk, Rob and Alex talk with Sam about the excerpts that have come out of Terry Franconas book and whether there has been a change in approach to the game within the organization.

Transcript - will not be 100% accurate

Back on the hot stove show joining us now in the AT&T hotline has Red Sox CO Sam Kennedy Sam our UC. It's going great guys they sure haven't beyond. I want to start with the I guess for the story of the week here the the Shaughnessy. Francona but here's my first course should be is have you creditors recently read the excerpt that was in Sports Illustrated this week. I have not read the book but I have seen pieces of Diego Serb tonight I think by now operate most bit but that. A lot of emails. That I have seen come across my street in I'm tired it's certainly heard people talking about it over the last several days. I guess my question would be the the Warner. Francona meeting about sort of -- more exciting team to do so in -- ratings she said there was a meeting the other people there in the room where you in the room to the conversation. Yeah you know I'm not gonna get into too many specifics. You know other than this that I think that Theo Epstein actually. -- corrected and clarified. Things today which was which I thought it was -- helpful. And there may have been some other meetings I know I was at a meeting. Where -- Tom. Certainly. Could not say anything of the sort related to. -- -- didn't or the Red Sox in terms of the makeup of the team but then apparently. There was another comment I think -- you know probably stated today that he says that in -- Then Tom and -- I was a a really good sense of humor. As the studios like to -- Been discussing that and I can actually hear that -- coming out of his mouth says the as a joke comments that made sense to me when I first heard -- -- I thought. Chaotic kind of funny but that would -- O clarified it that it makes sense. Well Sam let's let's kind of step back kind of broadly since you know without going into details of the book because I haven't read it it's not out yet. What do you view as the proper relationship between the marketing side of a baseball operation of an organization. And the baseball operations side of things. -- sure to great question. You know all that great sports organizations. Great ownership groups like two hours. I think I have one goal and that's to win baseball games. And the you know we can here for eleven years together pounds -- groups won two world championships. We've had six postseason appearances. One over a thousand baseball games in fact I think. The only other key 1000 games during the period that we've been here for eleven years of the New York Yankees so erratically so. On the business side the baseball side didn't end and the community. Outreach side. All need to work together to achieve that common goal pointing. Gains. Good to be clear clear the way that says that I view the world like speak for myself. Is that we on the business side are here to support and provide. The necessary resources and and the baseball operations group to do everything in their power to fuel the team that does one thing and that is win. Winning baseball games he is and always has been in the central mission of the Boston Red Sox since we've been here I think that the John Henry and Tom Werner and Larry Lucchino have have demonstrated. An incredible track record in doing that. And I noted that I'm really proud to be a part of the organization I know that CEO was proud to be a part of this organization that's was Tito. And -- I certainly wish them both well as I know everyone in in our organization does. Sam -- as you said there is you've had a pretty consistent philosophy throughout. Your time here but have you noticed any change at all. The state in the last three or four years or whether it was a change a couple years ago or change back. When that group but he turned over last year have you noticed any kind of change in terms of the approach you guys took in that respect. No I haven't what I have noticed though Robinson is the change in our. You know winning percentage -- And I think that. And it -- started to cause. Different folks sit. Criticize this organization's. More regularly and then I fully understand that and I fully respect that. Our job don't we are indeed it and we are here to do one thing and that is win baseball games and we know that. We take that responsibility very seriously. You know I I grew up -- sports fan a passionate Red Sox fan. And there's nothing more important can be then then winning baseball games and so I think that over the past several years given that. We -- actual work of our sort of organizational. Coal or mandate which is to play baseball in October put yourself. In the post season and give yourself a chance to win the World Series. We've fallen short of that so we have ten understandably. Not criticize. And for. A lot over the last several years in and that's on us to fix it and to recognize. That we have not performed up to beat the very high expectations. That there exist in this marketplace and I can assure you the John. Have given Larry and be content sharing it and the entire organization. The resources. 26 that and to get us back to where we belong which is on top of the baseball world I've really believes -- That we have that know how about the work ethic the passion and dedication. I get it done but those are just words and so. It it to it doesn't mean very much coming from me right now audit and I've been here for twelve years. And -- We tasted the champagne and and we wanna get back there and and and that's that's why we're all here. Same Kenya Red Sox EO joins us about seeing musical from Franklin in the book talks about day games and final days of home stands he says. One thing the players were always asking for. Was getaway day games he owners would never go for that couldn't have more day games because the ratings were already suffering. And now -- heard worse is that an accurate. Because accusation from Francona. You know I think it's it's very little bit of an unfair characterization. We we sit downwind. When we sat down with the US human tears and and -- -- -- them. Now -- and we try and workout schedule that that works well toward the baseball operations. And it's. It shows the difficulty scheduling especially in New England with weather issues is probably the most difficult. Think that we have to do. We would love to have more critique and especially for kids and for families we've. -- that needed a priority to add more. But there are certain logistical issues and and pools with with each and every DP -- scheduled game onside kick go into detail on on all of them. Do you factory in. The chance -- -- the most fans possible to see a game home either in person or on television. Yes we do so you have to. Take into consideration. It is. Broadcast implications and impact on on -- game. A home game -- which is under our control. Wonder put together the schedule on time but it's unfair to characterize the fact that we we never been to a candy. Importer direction from baseball but again I'm not not being critical I haven't seen those specific quotes for anything it just. I know how works hand in reality. Sam coming off of last season and obviously that was that was as the number of people refer to it as a traumatic season for a lot of you guys. Clearly there's been a is significant restructuring and reshaping of the roster. How how have you guys figured out what the marketing campaign is for this 2013 season. How how are you presented you know in -- kind of sell it to the fan base and based on the quotes and excerpts that we've seen any thoughts of calling him bringing sexy back. That's that's that's that's cardiac -- collapse. Its legality he should probably keep your day job as it is the market price is that is and are you know we do we actually. I I think we are hopefully can let our actions speak a lot out than our words. We do have an obligation to market -- he aggressively we we -- We we don't -- shy away from matter run away from that we want to be a very aggressive. -- organizations. On the baseball side on the marketing side and on the community outreach side. The and that's that's very important to us so in terms of the marketing this club and we have. All sorts of ways to communicate with our fans it's I think the most important thing is to elect John Ferrell and that -- and -- speak to the baseball side and the types of players that we've assembled. And the reasons -- thought process. In assembling. Those those teams and then what we need to focus on mount on the business side is make sure we're doing everything in our power to -- Deliver the best possible fan experience at Fenway when people come here I think it's. You guys know the last eleven years we've -- invested. 285 million dollars and at the ballpark just to save Fenway Park. Our ownership groups given away over fifty million to 50 million dollars to charity. And this group and a little known fact they probably don't talk about it put but I will. Did not take it one dollar. Now one dollar of profit. From the process from the enterprise all the revenues that we generate. Are reinvested back into the club back into the player payroll back into renovate Fenway Park. Back into the operation of the team so. That's something that we're very proud of that this group has made an incredible commitment is to disband and into the front office and so it's it's something that we're very proud of it and and you know I. -- had asked for our candidates too like peacekeeper -- here this offseason I know you L pure rate we had a incredibly. Difficult incredibly difficult threes and 69 wins. -- just something that. I've never never been through before and it was awful and we we had tons of injuries I'm making excuses we can we just -- A lot of things went wrong right from the get go. And hopefully it's you know when people give us a chance to prove that. We can we can get this thing back contract can and I'm confident that we will. Same as he says it all comes down to winning -- loses -- either you win or you don't in the last two years there's been a problem in that respect. From your perspective which has been more difficult to sell the team was it last off season or has it been this offseason. And -- question I think you can feel the effects of a a real. Really negative season on here on the on the business side and in terms of looking at pure. Sort of revenue categories. And copper down. Do you really feel the effects the following season after a bad season in the -- you'd get sort of the positives. Bombs could end up listed interest and demand. After a good season. So I think you know it -- the last. Several years there has been tough just in general because as I mentioned we haven't and who knows we haven't been to the postseason is 2009. And it's that that's not acceptable wee wee we wanna get back there. And a good uses is it is ownership has. Given us all the resources to to do just that. I think that I abandoned my keys in Bryant who aren't Jerry Porter and sex god and everyone in baseball operations. Kind of you guys know they're -- force seven. They are working even harder if that's possible. Just this past offseason to get to get us back on track so hit ball over the last several years have been difficult Robin and but I think this year. From and the business perspective will be will be tougher -- last year just given the fact that. We had such a disappointing. He's -- on the field although who knows you know we get off to a a decent start. We we we might be okay and I do think. -- that our fans wolf C. The commitment and and hopefully we'll we'll get behind misspoke but we need to we need to let our actions speak louder and hours. Say may have to help me out here you guys track the consecutive and other teams you've had sellouts are now. Well we've we've heard something about about the sellout streak to us via. With with that is there any talk about as fast -- slow start the season if you do good up to a slow start. Are you sensitive to the cynicism is out there regarding that streak. You -- we're we're really not. But I do you think that this sellout streak will -- -- I know what land at some point I don't want and it may be it may be this this April. In May be just made it may not. Laughter C that's up to the fans and again we've said repeatedly. It's -- street that there are fans upset no one is sport has ever received the type of support that the Boston Red Sox had seen during this incredible. Incredible. Ten years this decade. That Henry Werner Lucchino administration in -- it is humbling. And hopefully the fans support will continue. Put -- decent pragmatic and realistic about it. This season you know it's going to be difficult to people are are. Are sort of -- or wait and see Motown people are angry some people are upset. An and I don't blame them I understand that we we need to do a better job we need to. When he can win baseball games. This season and and -- would consistently -- We'll see what happens with a sellout streak. But it's not something that doesn't keeps us up at night despite. Some time popular -- Just just to clarify on that point -- you and I have had this conversation a little bit in the past but. How do you define a sellout -- who defines -- is -- Major League is it defined by Major League Baseball or is it that is the standard set internally by the Red Sox. -- first of -- defined when neither of them when you have more tickets are distributed so so paid complimentary tickets to exceed your seating capacity. So that's the definition that it's not defined by Major League Baseball defined by the individual clubs and most baseball clubs and most other sports teams use that definition. And it's something that the Red Sox have used for decades here at Fenway Park. Saying -- appreciated thanks for your time. All right thanks a lot that's Sam -- Red Sox -- quick break we're back on the hot stove show W media.

Audio On Demand

It Is What It Is Cast: Ha…

It Is What It Is Cast: Has Darrelle Revis' impact actually been underplayed?

WEEI.com's Mike Petraglia and Chris Price discuss the latest development at Patriots training camp. Chris says Darrelle Revis has looked great, and that his impact on the defense is actually being underplayed nationally.

It Is What It Is Cast: Gronk will continue to smash and dash

WEEI.com's Mike Petraglia and Chris Price discuss Rob Gronkowski's meeting with the media on Friday. Gronk said he doesn't anticipate changing the way he plays, noting that he wants to "keep smashing and dashing."

Julian Edelman After Patriots Practice, 7-25-14

Julian Edelman joins Merloni, Fauria, and Benz after Patriots training camp.

Jackie MacMullan, ESPN Bo…

Jackie MacMullan, ESPN Boston, "I think Rondo is going to go, I just don't see where and how yet" 7-17-14

Jackie Mac joins the guys to discuss her thoughts on a possible mid-season tournament in the NBA, LeBron's return to Cleveland, trade rumors with the Celtics and Red Sox, and Darrelle Revis' contract situation.

Jackie MacMullan, ESPN Boston: I believe Rondo will be traded 7-10-14

Jackie MacMullan of ESPN Boston to talk about the Lebron James Saga, the possibility of Rajon Rondo being traded, and the future of Marcus Smart.

OK State Men's Basketball coach, Travis Ford, joins MFB to talk about Marcus Smart, 6-30-14

Former coach of Celtics 1st-round pick Marcus Smart, Travis Ford joins MFB to talk about what Celtics fans should expect from the strong point guard. Among other things, Coach Ford says Smart will be a hard worker, and will improve his shooting ability.

Tim Kurkjian, ESPN: Red S…

Tim Kurkjian, ESPN: Red Sox are in a tough place with Lester 7-28-14

Tim Kurkjian joins the program to discuss the Red Sox options at the trade deadline.

Christian Vazquez with Joe & Daveafter the win at Tampa Bay

Kevin Millar, MLB Network: David Ortiz not afraid of David Price, 7-25-14

Kevin Millar joins Merloni, Fauria, and Benz to discuss David Ortiz, Dustin Pedroia's struggles, and Jon Lester's contract.

The Bradfo Show: Talking …

The Bradfo Show: Talking Bruins roster moves with DJ Bean, Turtleboy

Rob Bradford is joined by WEEI.com Bruins beat writer DJ Bean, as well as Boston sports fan/blogger Turtleboy to talk all things Bruins free agency. With the B's recent moves, the conversation turns to where the Bruins might next turn and what kind of dent losing Jarome Iginla and Shawn Thornton might make.

DJ Bean breaks down the first hours of NHL Free Agency 7-1-14

DJ discusses Shawn Thornton's new deal, and the on going negotiations with Jerome Iginla

DJ Bean, WEEI.com. The Bruins are not traded Marchand 6-13-14

DJ Bean joins the program to dismiss the recent rumors that the Bruins are in discussions to trade Brad Marchand to the Sharks for Patrick Marleau

How does Tom Brady's lead…

How does Tom Brady's leadership help the Patriots? 7-29-14

John, Gerry, and Steve DeOssie discuss Tom Brady's impact on the rest of the Patriots, plus Steve tells tales from his old days as a NFL linebacker

Headlines Headlines Headlines: Whale Watch Catastrophe 7-29-14

A whale watch boat is stranded overnight in Boston Harbor

Red Sox are destroyed by the Blue Jays 7-29-14

Clay Buchholz and Felix Doubront certainly put on quite the pitching performance, as the Red Sox were trounced by the Jays. Does this change the team's approach to the trade deadline?

Three For All: Christian'…

Three For All: Christian's girlfriend calls him out, 7-29-14

Christian tells a story about taking his girlfriend to see "Jersey Boys" in NYC, but he leaves out some crucial details. Luckily, she was listening and called the show to clarify exactly what kind of shenanigans he was trying to pull.

The NFL is taking a look at "high-stakes" Fantasy Football, 7-29-14

MFB discuss a Peter King article that suggests many NFL coaches and assistant coaches have felt increasing pressure over big-money fantasy football players. Christian also weighs in specifically on how his knowledge of game-plans resulted directly in him winning his first season as a fantasy football player.

Red Sox routed by Blue Jays as trade rumors swirl, 7-29-14

The Sox lost 14-1 as Clay Buchholz and Felix Doubront both had awful performances. On the heels of the loss, rumors began to fly regarding Jon Lester and John Lackey possibly being traded.

Have we seen the last of …

Have we seen the last of Jon Lester in a Red Sox uniform?

The tweet is a little ominous sounding. Dale, Buck and Greg Dickerson discuss what very well could be the end of the Jon Lester era with the Boston Red Sox.

Dale and Holley's Four at Four - Championship Hangover Edition - 7-29-14

We tackle four topics all sparked by the Red Sox worst to first to worst run in 2012-2014.

Jon Lester is on the table, will he end up in LA? 7-28-14

We talk about the latest news surrounding Jon Lester and the Red Sox. Could he be dealt to the Dodgers?

Jon Lester's Contract Sit…

Jon Lester's Contract Situation and the Future

Mut and Villani are talking about whether the Red Sox will give Jon Lester the type of contract he is looking for, or whether they might be shopping him with rumors of the Red Sox scouting Cole Hamels.

The All Star Game and the Worst Ideas in Sports

Mut and Villani are talking about the MLB All Star Game, Adam Wainwright and Derek Jeter, and what are some of the worst ideas in sports.

We're all yelling about LeBron James

Producer's Podcast-Is Leb…

Producer's Podcast-Is Lebron a Genius? 7-29-14

Sam and Zach discuss changing the format of the Podcast, the Chris Archer-David Ortiz debacle, and LeBron James being a super genius

Minor Details Ep. 94.2 with Jim Callis of MLB.com: Are Red Sox prospects overvalued?

Particularly in a year where the Red Sox have struggled while trying to integrate numerous young players into regular big league roles, accusations that Red Sox prospects are overrated -- whether by the team or writers -- have been widespread. Jim Callis of MLB.com joins the show to take stock of the matter, and to discuss the team-building impact of overrating and underrating prospects.

Minor Details Ep. 94.1: Are prospects overvalued? Andrew Miller on being traded for Miguel Cabrera

With the trade deadline looming, the next few days will be defined by how teams value prospects -- and their potential long-term contributions -- against big leaguers with established track records who can address immediate needs. Are prospects being valued accurately? Red Sox left-hander Andrew Miller -- once one of the two key chips that sent Miguel Cabrera from the Marlins to the Tigers -- assesses the matter.

Rob Bradford on the lates…

Rob Bradford on the latest with the Sox at the deadline 7-28-14

Rob gave the latest on Jon Lester trade talks and the flap between Ortiz and the Rays.

More from this show

Minor Details Ep. 94.2 wi…

Minor Details Ep. 94.2 with Jim Callis of MLB.com: Are Red Sox prospects overvalued?

Particularly in a year where the Red Sox have struggled while trying to integrate numerous young players into regular big league roles, accusations that Red Sox prospects are overrated -- whether by the team or writers -- have been widespread. Jim Callis of MLB.com joins the show to take stock of the matter, and to discuss the team-building impact of overrating and underrating prospects.

More from this show

Jon Lester is on the tabl…

Jon Lester is on the table, will he end up in LA? 7-28-14

We talk about the latest news surrounding Jon Lester and the Red Sox. Could he be dealt to the Dodgers?

More from this show

David Ortiz offends the R…

David Ortiz offends the Rays again 7-28-14

John, Meter and Buck opened the show by discussing the latest flap between the Red Sox and the Rays.

More from this show

Tim Kurkjian, ESPN: Red S…

Tim Kurkjian, ESPN: Red Sox are in a tough place with Lester 7-28-14

Tim Kurkjian joins the program to discuss the Red Sox options at the trade deadline.

More from this show

Weei Writers