WEEI>On Demand>>Bradfo Sho, Ep. 15: Sean McAdam

Bradfo Sho, Ep. 15: Sean McAdam

Mar 7, 2017|

Rob Bradford is joined by longtime baseball writer Sean McAdam to talk about a variety of subjects, including the inside story behind his parting ways with Comcast SportsNet New England. McAdam explains his exit from CSNNE, why he feels it happened and where he views the industry as the veteran scribe decides on his next challenge.

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Transcript - Not for consumer use. Robot overlords only. Will not be accurate.

Add road show. That might open definitely probably would have brought that I don't. Wearing where you don't know what you're stupid Brad broad show. That's delicious. Sean McCadam. And one of the most well respected the longest tenured Riders. In all of Boston sports media so that's when news came down in December. That he Comcast are parting ways after seven years is sent a shot across the bow for everybody in the industry. Why did this happen how did it happen. And really where we're showing and go from here well sun came on the brat coach show for about an hour. For really what I think is a fascinating conversation. The answer all the tough questions. Is the guy who I have respected for a long line timed shot McCadam. Ball making his triumphant return to VW guys studios please we found out that he hasn't been to in over two decades. Shot McCadam actually got two decade are caught the long route to seems that way it's crazy I had no idea that you hadn't been in his listen we we've done over the whole thing it's like as you know it over three times since I've been here well when you left tour. Where we in the means yes there look at yes yes and and it was configured differently but yes it was the engine studio but now there's been nights here as a model lamps and pinball machine yes and an adult playground or some sort is what I earth so this way if you look right through this window and is glad Norway and it's like some things never change their big it is that these bikini breeze but it is we have so much less. Sean Gannon was so I'm happy join this year in. And now we're gonna get to a lot of different things I've known Sean for a long time I can consider him a mentor and and we've yet we had a nice party a couple and now about a month ago warrior it it was just a random parties go ahead. We just that week ever sought out finally I'm done and awhile at a party box that's right fifth fifth fifth but it was good because it was a great time it's great. People there was a great turnout of a lot of friends in the industry and I was very moved by the whole thing in the it's at middle locked it was or what he thought it would be I mean I went to listen with the as Mike said it's at or someone said maybe you sedatives of the ball straight people average like out of what we set a record yes it we rural part of history had nothing to do with. Saying goodbye to me it was more were this is them I said there was the most street people that have ever assembled and Steve Buckley cells in one night. And they should have given up certificates to mark the occasion. Are they actually did bio I will say this rehab that functioned just because that you said you know say good bye do you but obviously it's not like you're going to too far away and and you're going to be doing a lot of different things and great things are ahead Sean last Comcast. Over the last couple months when Saddam a lot of people know about and we wanna get into that a little bit by the first question I wanna ask you shot as it. This must be the first spring training that you have not been in Fort Myers or winner cave in and we talk about not coming the I studious Derek nights where it was last time you've never. When the last. Inning I missed with 198910. Yeah and anytime you start introducing winner haven into the equation that with that's when you know it'd it's been a while I did. I did whether a couple of spring training in Winter Haven the last two or three year holiday Providence journal writes yes the cat up started on the beat in 1989 for the Providence journal. But did not go to spring training that year. He would win two in 1990. In 91. And the first year I always get this mix up in my head whether the first year in Fort Myers was 92 were 93. But whatever Euro was I was here for that and every spring training since until this one so. Guys it's it's been an adjustment news flash it's cold and snow basking in February and march related to what I which I've only heard. From you know long distance. Before army experiencing it firsthand and I have to say I'm a little disappointed about it. But it's been. It's been an adjustment you know the I think rob you do this so there's kind of eighty. An internal clock to your year be a cyclical. Nature to the season. And usually the Super Bowl finishes up. Johnny Miller is already down there waiting. And you know that your leaving you know depending on whether it's a WBZ you're as this one is or not you know that you're getting ready to go to spring training your. Pick and a shorts and and our short sleeve short shorts from your bureau and put them in the bag and you're off by the tenth twelfth fourteenth the February. And that. You know you. I always I I have a very clear. Memory every year of walking down the Harmon not the tarmac but the you know. Boarding the plane yup go to Fort Myers and you kind of take a breath and say. Here we go and it feels like you're getting on the roller coaster the merry go round or choose your amusement park ride for the year. And you're gonna be on that ride until you know at least October if not beyond and and it it's. Excuse me it's been an adjustment. You know psychologically. When when that's usually you were your time frame in your. A time of year in the of the cycle begins in that it doesn't you kinda feel a little bit of out of sorts so. I've been trying to follow everything from afar. Read everything that's being written on the beat what did you did you actually. Is there a sense or a time and throughout the spring training that you says I don't wanna. Look at the stuff I don't wanna pay attention to a yeah I I can't say that I haven't felt some of that no you know it's been and for whatever reason it's been a little harder to watch the games student you know the handful would have been on so far. Because then that's really. Kind of pitching in the face that you're not there and you know it's it's it's a little easier to take my pad out every morning and and go through. You know all the papers and web sites and keep up to up to date with things now which I wanna do. But it's it's been harder to sit down and watch games. I've done it but I take I feel that a little bit more when I'm watching the games on TV rather than. Reading about it well first of all the time I was wondering why they Tommy bahama stock plummeted. In February march you know there's the Tommy bahama stock is down there are a number of Mexican restaurant and work tolerate it they were asking about it there on their third teetering on the on the brink without my input. This year but they're just gonna have to soldier on willow what gum. Was there a time so what you says there is usually in this case he might go down February February 10 because of WBZ. Bomb was there a a definitive time where you hit home for you more than you know he says watching the game what was there a time was it. As February went along with it when march start when the game started was there a time where relief at all. I mean I guess there's probably some signpost you know one is truck day as much as we goof on it yet though it's like usually. I'm leaving within a day or so of that as a lot of us do when you get down there for the for the beginning of the spring training. So that was one. You know another is is. The you know the first official workout I mean all of that it's it's all kind of predictable yeah you know is this is of regimented time of year it's. Yeah pitchers and catchers report and then. Position players report and first full squad workout plan you know enemy in my mind I knew little those dates were earned every day at that yeah every day they're. One of those happened and I wasn't there. You know you feel that you feel some removed in distance and isolation and all of that but look. I don't wanna make it seem like you know not a I'm in a corner in my house you know sucking on my thumb and rocking myself and to some in in the submission. But it's it in a psychologically it's been it when when you do something for 28 years which is how long have covered the team. And all of a sudden you don't. You know and and then there's is kind of the social interaction you know. Where I go to get my haircut you know like oh. They're usually not hear what aka not spring training there and you know back until got a story out there so. It's it's hard to get away from. I'm wallowing in it I'm not. Hitting myself but I'd I'd be lying to say that would I don't feel differently. This spring and I have for the last almost. Rebecca law and in you know it we kid about it to barber summoned or I'm sorry your here's stylus because you know yes this can't be in trying to protect getting caught up anyone with a parent does that. You know fluke with it with the with the buzz raiser that can plug in as it's weird would you go and ask for the cattlemen guys that it though but you know into a minute you're asking that question and and the answer isn't isn't simple on the right it's the answer is what I wanna do now situation in the here's sit down and tell you about the industry in this is a lot of stuff that I wanna get into which which would be awesome but the Barbara looked a sort of a stylus to listen this. But this is part of what I wanna talk do you buy you can talk back and forth about where this whole thing where this whole. Mass of industry is going Tom but before you that I wanted to get a little bit of a timeline and terms. When you get to this point. When you where you were Comcast from yours 77 years. Seven years. And before that like we said you were the Providence journal actually a year apparel this year yes right for. And in between. You know twenty something years. At the journal not all of them covering the Red Sox but most of them from. 89. Until. The end of the 2000 started kind of the playoffs in 2007. I've left the journal went to The Herald for almost exactly one year you would be ball. Canada. And then left to goat to Comcast when they. Started up the website and went to more of a full time programming that was in November of 2000. You know in so we when you week during that time that was 2009 like you said. You go from newspaper newspaper Comcast which you know we went I went to newspapers. And then radio station when you went to Comcast could you sense that things were changing and that's 2009 it ought to. Our stuff has changed but you know how you did your job that was sort of when things I would imagine it was a lot different than what you're used to. I'm in a sense. The writing really wasn't all that different I'm you know a good part of my job. Was still covering the team as a beat person as a beat reporter and and writing about that and that might include. Columns and notebooks and game stories and blog posts and and the kind of things that were already. Sort of commonplace. Even if you worked at a newspaper because it was transitioning to that 24 hour news cycle. It wasn't. Well this happened at 10 o'clock in the morning and my first edition is 930 so. I have eleven and a half hours to sit down and take my sweet time direct and that's how was when I started actually you know I mean the it was. You know you if you found something you've got something early in the day you kind of you held it you held it and you held your breath that no one else was gonna get it. And then you woke up in the morning and called your office for more every work pay was this in the global is with this in The Herald. And then. Because of you know the advent of online journalism whether it be here the EI Europe Comcast or. Newspapers who. Felt the need to compete with those kind of mediums and update they are news. At 10 o'clock in the morning 2 o'clock in the afternoon 6 o'clock and might not just for the next day's paper. We were all kind of you know slick I like to say we were all all of a sudden AP reporters were there were no deadline dollars in its have 24 hour news so I don't. Probably had those conversations as is is. Early as our back and Herman 20072008. Around that time. Where you actually have a conversation about patient hold Richard holders shouldn't hold it. And now that's I mean think about that up but you. Don't hold it you don't. You only get affordable he'd only been linked to a story off of putter right below. And in this is that this is the development that really has happened over I think in the last couple years but to go back to when you start accomplice or remember. One thing that it was like I was going to be able to do this you're doing the writing they want you to cover like everything now and then they want you to do TV hits it between the writing right which is which is something that. None of the other newspapers had a job yet we you know we came down and did our paid appearances but they were extracted their pound flash. I mean the first couple weeks of spring training were you know it was not unusual to have. Fourteen and fifteen hour days you know it's it's at the ballpark at 8 o'clock when the clubhouse opened to. And you know and that was all about rating for most of the day. And then at 6 o'clock we got the early edition sports net central at six which we would do life. We would have several hits and that sometimes we woods. We reduce some sports tonight pits that we would take. Or do life then we would have to. Take some hits for the late sports net central at 1038 didn't beat who've given the bid the you know the dynamic of spring training wasn't as if meeting was gonna change. For the most part between 7 o'clock and 1030 but I didn't wanna have to prove they're for another three and a half hours. So we wait until it got dark. Tate something that they would use for 1030 but then there are also would do the baseball show. Which could be an hour an hour and a half. Four of 67 nights in a row. And so as I said the you know getting the ball park at 730 in the more. I almost interjected there are like look this is not working in the salt mine are digging ditches or. Or anything like that. But there were long days valid point is that bite why did you say is that no one wants to hear but I don't care because they are long days and for you do what you say I I could see what you did in terms of are we were all going to contend or you know whatever I can't because I gonna do my five TV hits. Let me ask you this over the last couple years you were there. Did you sense a change at all they did you sense they would is they were devaluing the writing to me I don't know if they were not. But today did a change how they were using you did you see any sort of change. Laughter well I mean one thing I was disappointed in or are we going to spring training or in general I do indeed yeah I mean one thing I was disappointed in is because of some budget cuts. For the last two seasons. And look I've said this a set it when it happened. I'll say forever. In general. ID look back on my time that Comcast as the and as a as a positive one. There are a lot of talented people there. With whom I remained friends art martone who was the sports editor. At Comcast sports that New England. Is one of my dearest friends we have known and worked known each other and work together for decades. And he remains. Close in value for an and there are people there on the TV side on the digital side that remained good friends so I you know there's no sour grapes here. But it was disappointing the last couple of years win from a corporate standpoint. They began. You know cutting the travel budget. And not sending me to as many road games and you know that was largely financial. But I also got the sense that. Some of it was philosophical where it's like well you don't really need to be yet every game. And as you well know. The answer is yes you do. Oh baseball's different bracket I'm of I'm enormous proponent or advocate of not semi people football games I think Peters suffered TV I get the TV aspect of it but. There all the things that we talked about with travel with a baseball there's none of it with football and that highlights wore the importance of baseball where. Being around is so important because the access is so much more right. It is to tell them. And to get them and to get a sense of what's going on with the team you need to be there if not every day than most of the day in the again I don't have to tell you this. Nobody does a 162 games it's physically impossible it's literally physically impossible yet and do your dad the next yeah I mean if you do three quarters of them you're engaged you know you're doing well figure get to a 12530. Games that. That that's. That's enough to be around so that. If you're you know you miss the series or have a day off for whatever. Then that's okay but you have to be around to get a sense of what's a you know the dated a dynamic with the team and not being able to do got the last couple of years which are as I said nothing was more. I get the sense financial that it was any sort of you change in the approach. But that was difficult. You know and and I was sometimes. Writing columns off. From home after watching road games on TV and which is which is once again people do it now by on Borough even. You know when you started a contest that was on her right right and you know so that was a that was a bit of an adjustment and perhaps. The an ominous sign as a were. You know for the future in mirror and you know their willingness to commit to those kind of resources that I think you need to have to do to drop crop. When did you so you go of the last year it was last year he said I'm back little bit on the travel. Did you get any sense at all that that that the ultimate hammer was coming. And as the season goes along you're doing things. Like you normally would but did you get any sense at all because this is one of my things and people ask me about it. I'm like well if you'd like one. They were doing then are you gonna go a different direction than how like tell I may be they did I don't know I'd tell him. And may pay we wanted to address this sort tests that. Instead of just saying boom there ago did you get any sense of well. I knew that. I knew that we were covering fewer road games. I think we did 42 were 43 through about half the road schedule this past year. After having. Done almost every single road game for the first you know. Five seasons and all but maybe. You know twenty or so in 2000 and if you didn't go they would send some media access yup and then not stopped you know by a was taking a break and vacation and sometimes we didn't have anybody there. So. I mean I was told that. You know this is that that there's going to be some. Changes were not going to be. Traveling as much as we have and I knew that they were probably going to cut the trouble budget further still for 2017. Was like I could lobbied to change anyone's mind you know these are decisions that were being made at the corporate level. You know at some point you sort of accept that this decisions have been made or you know you walk away and you know I'd like working there I enjoyed got to enjoy and got more comfortable doing TV and doing that part of it was line. Whom. But it was also I I think you know in retrospect you conceive the emphasis. Had begun. To. Shift a little bit from. You know news and reporting and analysis to kind of the hot Aikman tell ya and weakens the some of the programming changes that are being made it yeah I'm fast coming up where there. You know they are going to. You know there probably aren't going to be as many reports live from Fenway and certainly not from the road. And it's more studio contained. And it's more. Along the lines of some of the things you see happening at both ESPN and that's one. You know the the Stephen A Smith slash skip Bayless. Influence on the television industry is pervasive it's what brings in twenty something viewers which is where the money is and where the future is. And you know frankly that's not something that it'll it'll like Dillon. Are you don't talk radio guy. Right but to me that's kind of a different animal and you know I was hired as a reporter. As a news guy at some in the could provide some context. And analysis. And that wasn't totally devalued but as I said it was clear that it was moving toward. More of the debate style. At at the expense of being there and talking to people and interacting. And then reporting from the ball park and so in that sense. I guess it was not a you know complete out of the blue. Shot. Crossed the right call when they called yeah I don't know when it was when I was it was it's mid November in November but it was that must've been a little was surprised in was there a sense and you when they're saying well. All the things he said. Hey you know we're going away from this and we wanted to do this. There hey I can you know I'm a Smart guy I can do all of this because this is one of my things what's wrong with the hope of it down it was their duty try to tell them today up. Garrett you know your beard tried to scramble a little bit near you know you've realized. You're kind of fighting for your existence in your job and you know but clearly they had might made their mind up to go another direction as the proverbial saying goes in the business. And you know I have to honor that so. It was a it was a fight have much the choice at that point in the dom you into the winter meetings he knew and I doubt I doubt they had they gave me ditch they you know they gave me the option do you wanna finish up the calendar year go to the winter meetings. Or herb you know and I didn't have to think long and hard about that I wanted to. Continue to do the job. I felt that that was kind of my duty and my responsibility and I also thought it was the right thing to do. And at the time nobody knew I didn't you know beyond. My family. Nobody knew that I was. Leaving. Winter meetings took place in December I did them as I you ordinarily would and it was you know it was low whistle being there and knowing like well. I couldn't tell I mean you I mean as a compliment is that you did your job and he do like you always do in. Double at Iowa are both. We've seen other people so. We've seen other people who are in similar situations. And even more secure situations. Just trying to ease their way out and they're just mail they're showing operated game time doing it. I mean I I'd like to think that I have a sense of professionalism in that it was time to. You know they were still paying me I had a responsibility to do my job. I I can't say it was. It was a little bit of a challenge at times. As I said it was too. Whistle was that was the word that comes to mind. You know walking out of that hotel on December 10 or eleventh or whatever and look around and say and while I've I don't know if I'll do another one of these on and off policy a lot of these people again and yet. I didn't wanna turn it into a circus and and tell people in the industry and executives and scouts and other writers like a see good defenses and know that I didn't want. I didn't want to I didn't want to turn it into some big mob one thing for me. And and keep in a bottle yet people I've worked with you know I I was there with the I would Trent because Derek who's a good friend of mine she didn't know. You know a couple of bill Messina who you know well. A video auger further. Bill knows him moose knows everything out idea that well that that's the ultimate secret right so I'm and then. You know then about. Maybe two or so weeks. After the winter meetings as you know our publics and our box seats and the hatteras sexual Dow gathering column. Saw you we talked a little bit about oh. Where was going and where Comcast decided. Ago and they are clearly clearly mean this isn't like I say that you can do little everything this is in right now it doesn't seem like. They're doing a little of anything they're doing all one thing which is again hot take opinion bigger shows who knows if it is gonna work. Tom the the way they use saw the industry down in one of the things we talked about this before. What the reasons I I was thinking of of talking review was Gerry Callahan and back him down when they're done for Myers. Said god this is so much easier. To. Cover of the breed now I still what's easy to come over baseball now because I can 1988 you had to go in and see Jim Rice and see this and that. You tell me and you said you start on the beam 99. To 1980. Tell me which is more difficult covering it covering this whole mess narrow or covering what happened far be it for me to disagree with a. The fellow chumps for Ohio lomb. But yeah I'm with you on this drop by I think it's. And again. Whining not complaining the woe is us. But I I think there are many more challenges now than there were. Almost thirty years ago when I started. You know there there was. I mean in a certain sense it's it's kind of apples and oranges and it's almost difficult to compare the two because. In many ways doing the job in 1989 and doing the job in 2017. Is like. Completely different different job right exactly. And we've we made reference earlier to. You know did the the 24 hour news cycle that we deal would now. I will agree that. In terms of personalities. This season and he did it for a long time. You know with with a few exceptions the Red Sox clubhouse has been a pretty good room to work there's always. You know one or two guys that may be are your favorites. But if it it seems like it's less antagonistic now. Maybe it's because there's more of us. And maybe it's because there's some anonymity. I'm not sure how to define that. But I would I would agree that some of the veterans on in the on this Red Sox team in the eighties whether it be Don Baylor Dwight Evans ward Jim Rice. Were strong personalities. Who who could be intimidating. And work were maybe. Less cooperative than the guys are in general now but I think that's. You know that's probably more than made up for a the number of changes that have happened to them to the medium and some of the of the things you have to deal with the you know the the most obvious of which is that. You know back to 1989 it was all con are right in front of you and everybody was essentially doing the same thing. You had. Early notes you know. A game story updated game story update the notes and that was set and again and you've dealt with deadlines but you weren't. If if if something happened at 10:30 in the morning you didn't have to worry about it until whenever your first mission was and not might be 810 hours later. Now there's a responsibility to you know to get that information out there are now so you're you're always sort of on call. There's no off button particularly when you're on the road and and you might be the only represented about your outlet. So it's it's it's a more demanding job now I think. Ali yet in general my my take on all of this office which. Like it if like money ball scouting analytic well like like Kennedy Boca and it's okay you work with you work with Robert in numbness using Jared as an example. All of sort of eight faction of this what's your take on that. Yeah I mean that that element or that. Heart of the media did not exist in the late eighties early nineties or even for that matter ten or twelve years ago. Where. You know I don't mean to speak for him but I think. It's pretty clear that. Jared is a fan and that's fine. But he's not going into this with the in the degree of objectivity I mean he. He celebrates kind of his. His friendship with David Price and you know they joke about sleep overs and I mean you wouldn't do that in a traditional reporting cents. Stick you know use. You used one metaphor about. Money ball I would say it's kind of you know it's a she mortgage sport and if you want traditional coverage that there. If you want to. You know. Whether it be a blogger or somebody who. Is kind of brooding for the team rooting for particular guys are you know being really your reverend that's there. If you want. Do statistical analysis. And Saber metrics that there. And I think that only benefits the consumer or the fans or the reader or listener viewer however you wanna live look at their there are more options to choose. Why can't contest you are why can't in in I know that you'll run contest but this is what the question I would ask. Why can't we have all of it why does it have to be one or the other and well my sense is that. Not surprisingly. And I would make analogy to what you do here. While there is a digital platform and writing platform for you. It's V radio end of things that makes the money yes that's and help support the fact that there is also a digital footprint and an opportunity for you to write. And that's no different at Comcast. Where. Television drives. Drives the box it it's you know we know I think most people know even casual. Observers of the media industry know. That it is difficult to monetize the digital and of this business it's it's more marketing tool then actually exactly at. I mean it in a more traditional business sense he might column lost leader yet you know OK we're not make a lot of money on the web site. But it's providing something to talk about. On the radio or on TV to amplify on TV it draws people in. You know it is it balances Al. The he would. If provides talking points he would he would draws attention to boot entity. So. You know they have to make decisions based on. What works for them on the television and saw that and what they've seen nationally as we talked about earlier would. Skip Bayless and and Stephen makes Smith and all the hot take shows that do so well on ESPN and attract viewers particularly younger ones. Is that's what that's worth the money is and I think. Comcast found that having. News and highlight based. TV shows was losing ground. To. The kind of pot take shows you know for instance sports tonight. Which you know would be the good the show where I Gary Tang Wei would be on worked for many him would be on where Michael Felger is on. Consistently. Got better numbers. Than sports net central and one more of a bit of evidence that. People wanna hear the back and forth in the debate and then they do. The more traditional highlights and analysis and reporting is entrusting you know one of things and if you're right I think it's become more of the radio tock so I mean you read our and is the skipper is Bayless example you asked me. How to explain to people like will Huckabee on account does anymore what happened and mighty you know my short answer a guy only got thirty seconds to explain this I tell people and I don't mean this in a bad way. Comcast is in this in a sense try to become the third talk station in Boston you know there's two on the radio. And for awhile you know they did some of that while providing. You know. News and highlights and stuff within the sports that central venue. And now they've kind of gotten away from not and they are. Look this is a remarkable sports market you you know that anyone listening to the two this knows that. What were were in a golden age in terms of the success of media has made more money into sports market than any other market not even close amigo what did that the Comcast it's I do the nets and thanked the radio everything out it is unlike any other marquee right right you've even even a bigger even you know. Even bigger market LA New York Chicago. There isn't that appetite for having reporters on. Different media and different media platforms wanna force. And but I think we're we're getting at that issue backwards. There's a demand for. And some would say that's not a good thing and some would Sunday it is what it is. But the fact that there are too. Healthy. Very profitable Sports Radio stations in this market. He is is unique I mean it happens in some markets but not many. And there's been a lot of speculation that as successful as these two are maybe you could stand the third. In the radio sense while weather can or not I think Comcast's. Though there obviously battling for different advertising dollars and it's a different medium altogether video TV verses radio. They they take a look back big big step back and say. Looked as people are already. Listening to this a lot on the radio why don't we give it to them in a TV. Formed a you know what it's one of things in this go see your around the beat writers and and and with a lot of the beat them beat writers including probably just over the last few years we we've bristle at a lot of this stuff because. This isn't this wasn't how we were raised this hasn't when I was looking at the shop McCadam in trying to emulate you mean this isn't. That that was the job that I wanted to do and yet and now we sit there and you have the tip Britons in the private persons in the and I'll Andy in all these younger guys that you Braun the young Bucky got mlb.com. And this they know the job and so the frustration. Because what this has become so popular the frustration is. Is there wrong why they Ron too much why are they allowed to be so wrong so much. In my explanation to them and actually two players who have pitched about this is. There are. Program director there producer is never gonna come down and say Sean you were wrong about that you are way. There it is going to be where you're entertaining or do you do you engaged and that has become the priority would you agree yes. That doubt I mean. Beat it is and you know and and to a certain amount of that is OK look. I'm I'm not. I IE win. To Comcast would my eyes wide open knowing that TV was a different animal. And that things would be asked of me that hadn't been asked of me and my previous stops. And I and I can't say never but I say. I seldom was uncomfortable with the what they were you know they say well. Talk about the fact that John Farrell is clearly the dumbest man Everton manager of baseball team you know and I'd say well you know is there away that week in May be not be so hurt you know look. It's fine to sit there and say did you make the right move and lifting the sky in the seventh inning or pinch hitting the sky or or calling for bonds' year or not. Moving a runner over but that's all fair game. You know there are times when it got personal with on on some people's behalf and and like or not like people. We also up to be around them up your exactly right and that you know that that takes. Then but the problem is when you say that is that you get Jerry and Kirk's and also you're afraid to face them and you won't tell us what you really think. No that's not yet but there has to be an eighty's the there's got to be a degree of professionalism. And you know and look. Whether it be John Farrell or players or front office people they're used to criticism they're not always gonna agree with that. But there's a right way and a wrong way to do it and you can say you know boy I thought Farrell cost in the game yesterday without saying you know. If there's any justice in the world John Ferrara should be shot at sunrise tomorrow because he's clearly an incompetent boobs you know I mean. Somewhere there's a happy medium and you know and sometimes that. Outline got blurred and when I was uncomfortable with the where they were going I'd say. Ottawa say that you know. It's okay criticize it's okay to question it took him to second guess that's that's part of the fun. Of sports on radio or TV. Nobody would want to listen to a recitation. Of you know how war. Is derived door or you know some. Deep dive and analytic for a half hour so you have to have some fun with the and you can't be dry and and numbers based. And it's in its fun and it's part of every fan's experience watching the games following team at home sail off. Why did you do that and then. It's okay for you to say well he did this because and I think that's the right decision or yeah I agree I don't understand why that move got made that probably backfired and cost them game. But when it gets personal. And when it gets when across the line and then it gets on come. Do you have. The producers at Comcast I would always get the sense. And you know maybe other places as well but it was always listen to what was said on the radio and that's going to be the heartache that's where we're gonna yell about for me when I was a compliment suffer Comcast. It was pay note Gordon with Felger have to yell about the Josh Beckett and I was so dumb I handle that so poorly because I was like. Well you're insecure it's kind of get defensive yes not not defense you know like hey he's my friend you can't say that but you try to really well. You know like that that's a little ball hard so I viewed it as. Ax and an outlet once again and I'm like your diet. You're you're at in this is what nick that you start to get defensive are that it's it's over in an ID I learned that and everyone should earn them but that's how what is and they want the confrontation in Arabic for going in there. And being like. I am gonna I have like five things queued up profound and I'm giving this area. And he just listen listen listen and they get to the end and be like for the breath. Baseball coverage go to CS NNE dot com and for more four for four hours of more of me telling you how awful you are then that he ago. I do stents that we can talk about the coverage of the team in and going back to which is it harder to cover back in 99 her now. I get a sense that sort of to the 2011 thing what is the where it took a time yeah. Because of the chick in the beard off and the September on September collapse and then the stuff that happened after and the how could you guys to know about this and all of that stuff and then it became everything became no matter I can rip the someone a million different ways. If you wrote a nice thing about someone it was a dollar in there and block yet but don't don't need to get the sense that that's where it's where I earned. I've that was a huge turning point. And look. It's not fun to get beat on a story you're as competitive purse a reporter as anyone I know it at night I mean that. We've we've admiration and sincerity because you better be invested in you better want. It's like you know if you're an athlete you wanna win the game your reporter you wanna get the story that no 102000 and I've always had great admiration. For your dog in this to do that and I think that's meet you. The reporter that you are. And we all wanna get stories nobody likes them in the worst you know the worst feeling in the world. And now it's here it used to be. Opening your eyes slowly the paper in the morning now it's Twitter allowance. Okay I say I'll say this is this is the mutual admiration society but I will say this I remember when I was coming up. Thinking how do you break stories and you're breaking so many stories and I almost went up to you ask you how do you break stories about it like country you didn't have a written out of here I'm a little Chichi well you know if we talk about. Breaking stories and be competitive and and but this has turned amid this has changed where. And and Comcast is superb example that they. I get the sense what ever joke is going there I can sense that they don't care if he breaks a single story. That I I think they would you know it's it is it's always good to be able to say our guy yelling do you think that Chiron up but you don't prioritizes like they did three or four years ago don't it because that's what what are your huge ranks. Right guy I like to think so and it you know. And he gets harder. The more people that are on the beat and you know those B yup good aggress you know you talked about some of the younger guys whether it be. You know Tim Britton or horror. Can account for you or you know that there's a lot of there's a lot of you know good talented aggressive. Reporters who are out for. A unique angle order of you know I mean that you'd talked about 2011 being the turning point. I'd say that. You know and and evolution. Over the last ten years has been. Okay everyone's gonna have the game story ever gonna have the injury update everyone's gonna have. Got make a move roster move tomorrow it's probably going to be this guy. Sent down and probably this guy gets activated this guy gets designated. A certain amount of that is comic cut and dried. The trick now because we can all see everybody's work and soaked and the consumer the fan. Is to provide something different and unique and and come up with a an angle that maybe hasn't been written about and some of those young reporters do that extra burden. Lee well you know the of the you're absolutely right. And it was always in and that's one of the things that you know we all tried to do even back ten years ago he always trying to fight on the unique angle. Everything else but here it is. Part of that the option that now it is not only find the unique angle before on the unique headline. Or do you have the same thing to present a different way and throw in five gifts and free videos and embed three tweets that. And and that's another change him and I wanna write there's a lot of the writers is very frustrating being if he baseball writer right now. If this goes back to screw you and it's definitely harder to be a baseball right right now because it's it's like this too much information and there's too much trying to. Got to distinguish yourself and look I'm sure you've had this experience. You come up with the kind of a unique angle or even you know a new easy angle that nobody passed. And you know you sit there and labor over. How my gonna attract people to this story with a 140 characters. And you don't wanna be to click speed issue like. YE. Chris Sale who almost didn't wanna call the cost you are by goats too as the Huffington Post this this is. Alberta sooners can still real action you click on thirty standards cannot. Cannot win the election I mean it's all just yeah. And you you obsess. Over how do. You know I mean headlines are always important back in the day of traditional newspapers. But by then you already kind of had people they already blocked them they are to me they're more important story now yeah and that's probably not a good thing not journalism. But as I say you probably had that story Ehrlich. This spring gotta like this nobody has the slight on this angle are get this nugget of information that nobody has. And you labor over how you have them. Worded on Twitter and you check back an hour later and Mike and people have looked that you know like. And then you put some you know then there's a throw away being up there and it's reach weeded you know 327. Times. And you know. It distorts the view you know and and you wonder like what is that the people want 'cause I'm not sure. You know because I thought story a it was twenty times more relevant and interesting. And people barely looked about it and then there's this throw away thing Miller put up that is didn't click on my math. Today as as it evolved over toward the here and the run and Comcast is they've become more. I'm focused on and we want. You're cliques were an I'm out our it's great art martone is outstanding and I don't think that you would ever be like your your page views aren't where they need to be. But was there more of that wars hey you know what you know this is really working so try to go down this road because it's gonna give more. Yes yeah I mean and and lucky you know you have to. You half to adapt to do and if there's a you know if there isn't over arching. Lesson to be learned here in the media it's it's constantly changing. It's you know you they're the people's patterns are changing its discovered that people's patterns are changing and they want more of this in Los of that. And you have to adapt what batter ropes you've become. Relevant and they were very much you know cognizant of you know well. Look strata have to look you do this rob. Let's have something fresh at eleven up there by eleven or 1130 because it. You know people in their off the Serb maybe taken the time launched to you know click through and see if there's anything interesting and you know word like this. Travis and a three run homer yesterday is an example I'm sitting in my car listening some AMA 50 AM signal and I hears him Travis and Omar. Am like. I know that people want talk us into. My fingers are bleeding as I wrote. AA an undershirt less save Travis continues history in spring training legend right there. Because in Travis had a wind aided home run which I heard on the radio and inject it clicked on like crazy I always say this is my line lately. He'd do the things that you don't wanna do to do the things that you do you. I get that you know you know you. You you have to get people's eyeballs on something. And maybe the way to do that. Through the Twitter link isn't how you would do it. Of your own volition but that's the game the pass to be played out. Do you think that and win win you go to where re gonna go from here. And do you think that you'll do anything different do you think they'd like to have. Have you in this time off it's only been a couple months and I'm sure that you got big plans coming up a going to be doing something great. In this time reflecting on anything are you have you have you taken a step back and say. I'm gonna do it this different or just or make any tweak at all or do you have a pretty good graph to be Gillick he had already had a pretty good grass. I mean I think it didn't try to get largely depends on where I end up if if anywhere and you know as you know I gave a little. A little talk that box house to. The people who were kind enough to turnout and I said look. There's every possibility that because of money age and because of the the way sports media is now that I've I've worked my last day in sports media and maybe that. Turns out to be true. On in if it is nobody owes me a living you know I'm I'm not on. Sit there and rail against the darkness and you know hey I'm ready to retire yet you know where is my job by demand I have a job doing this because I've been doing it for almost thirty years. Know it's guaranteed anything. And if because of the marketplace today and the and there's no. Call or need for what I do then it's do you ever wanna do anything about doing anything else about talking about. Going working IBM (WSJ) or something by going on a fishing boat and writing a Booker you know our guys I mean and I've explored a lot of different things in the last couple months and and you know to that degree. It's been beneficial because it it forces you. To. One thing okay. I may not be able to keep doing this so. Being that I'm not ready to retire. What else can I do and more to the point what else do what I want to do both because I've made clear and I've made clear to anybody that I spoken to. But it's my preference to keep doing this. Op part of it is the comfort familiarity because it's you know dating back even before I was on the beat. I put good use of two mighty political science degree. From Providence College in 1981 and have worked almost exclusively in the sports media. Since the fall of 1981. Run over office yeah I I. I don't see myself as you could be likely to be the Indy Schilling's Yang bright by area we certainly would have differing political views ideologically and otherwise. But it's it's it's all I've done since 1981 I worked in radio. For four years. After getting out of school. In 1985 I went to work for the journal did some other things. And including excuse me. Including a media column for a couple of years to some high school sports that's event there you are now you're talking no thank you. You know backed up on the Patriots covered the Bruins again a little bit of everything but I have earned a paycheck from sports media since 1981. And you know so. It's it. Analysts say it's all I've known by the you know strictly professional sensitive it's you know and if it's a little it's both. Scary and a little bit invigorating. To kind of look over that cliff and say well what if what a fight can't. What a fight don't do this. What else what I wanna do and yeah I've I've thought about some book ideas. I've thought about you know I I think most people who know me know that I am both. Interested in both politics. And in music those Serbian oh. And that is as you know rob. What we do is what a lot of is what 98%. Of the population. Does as the as a hobby yet else bomb. You know if if you're a fan. Following the Red Sox for the Patriots are Celtics or Bruins or whatever sport it is whatever team that's you herb. You know that's your fun you get home you do a nine to five job bird maybe you don't do a nine to five job whatever you do professionally sports is your outlet wall because we do sports is our job. They can't also. Necessarily be our outlet we need to find other things and I've always been a huge music fan and very interested in politics so I thought about things there. But the problem is is dating back is is going back to us a while ago. That while those are huge interest and passion for me. I don't have an experience in the field likened you know I do I it'll be an intern Rolling Stone out now and and you know I could go to somebody and say you know. You know have a degree in political science from thirty careers ago. And it all right so follow politics closely so you should hire me. I can't hey listen don't listen that's how the kids to about a college you know with wells I do you get the and I can write I've hut take about the Red Sox right immigrants like him and anyone. So let me read about the Red Sox were ordered your run of the people at the you know at the backyard cookout or the cocktail party that says. You don't. My son knows all the statistics. It's you know it's like. Well let me just say so brick and a we'll start him tomorrow he can run and he can jump he does at all. Last question is even when you look at doing this job. And what is that thing that you like best about Easton view would be your preference to stay in. This industry and keep doing this job and what is the thing that it says I really really miss that and when I start doing again this is well I'm really gonna like for me honestly. For me it's I can be having a terrible today. But if I write a story though I'll like I mean if you can't do this on the radio or TV. There is something about writing a good story or breaking story or something that changes everything is a sense of accomplishment where you can't get doing I mean this others I. I totally agree their there's nothing. That beats you know that we talked about the competitive aspect here. But there's nothing. It's it's invigorating it's intoxicating. You're working on a story that you know you have by yourself. And whether it's ego or not you know you're you're sending in filing and you know that in the stage. And a half hour people are gonna have to follow up what you did yeah you know I mean that that look. That my Cy Young eager to sickle and selfish but. You know it's it's a it's a sort of immediate professional gratification. You know. Ot I found this out before anybody else did. And now. You know it's kind of confirmed that I know it's accurate I know what's true and now everyone else is gonna say is gonna have to go around. And and worked. Behind view. To react to what you did part of it's that. But I don't know other like an isolated to. To just one thing I law I'd like the game you know a buck always you know. Teases me about. Oh you guys think you're guardians of the game and never felt that at all I I enjoy the game I've watched baseball since nineteen you know my if my eight. Speaking of blocked my first Red Sox game was the day after Tony C was beaned and it was one of the the signature comeback wins of those impossible dream season. You know cliche went with my dad defend latest his spikes gonna start a podcaster. I know I don't know I don't know I don't wanna robbed him and his of his side of the street bomb. But I enjoy the game and if I never work another day in sports media I'll continue to follow the game. But there are other aspects you know I I'd like to trouble it again it's it's it's. It's habit forming and it's what I've never I've never been that person you know stuck on 128 at. You know five to when he in the afternoon. Driving home with the the afternoon commute rush hour. So I'd like the unpredictability of the day not knowing you know OK I'm going to the ballpark at 3 o'clock but who knows what's gonna happen that's reality show there right I like I injury traveling due to certain cities and you know and and doing that I liked the camaraderie. On the beat. You know that there's not much I don't like about it. But yeah I'd agree would you. The the real drug is you know getting that story for us to right. And and you know you feel like OK I did a good job today yeah. Played a good job today Shaka I'm pretty common man Dexter avenue and I enjoyed it will be the best podcasted will be much better than it doesn't really mean Ohman needed I thought about doing that at that. He's a basically you're telling me how power I'm terrible at my job so thank you were always good to have that reality that it's it's it's I'm I'm falling somewhere in the middle of the plate for a time but thanks so much on thanks rob me on growing through that.

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